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Measurement Week Interviews: Barry Leggetter
In honor of the AMEC’s International Measurement Week (which runs next week, September 15-19), we reached out to some of the top measurement experts to get their take on measurement dos and don’ts,...
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Measurement Week Interviews: David Rockland
Today is the first day of AMEC’s international Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos and don’ts, common mistakes,...
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Measurement Week Interviews: Richard Bagnall
flickr user Randen Pedersen under CC BY This week is AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos...
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Measurement Week Interviews: Frank Ovaitt
flickr user Pink Sherbet Photography under CC BY Measurement Week Interviews: Frank Ovaitt This week is AMEC’s International Measurement Week, and to honor it, we reached out to some of the top...
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Measurement Week Interviews: Lisa Binzel
flickr user Quinn Dombrowski under CC BY This week is AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos...
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Measurement Week Interviews: Kim Stokes
flickr user Iain Watson under CC BY This week is AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos and...
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Measurement Week Interviews: Mark Weiner
flickr user HeavyWeightGeek under CC BY Last week was AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos...
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Measurement Week Interviews: Katie Paine
flickr user antony_mayfield under CC BY Last week was AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos...
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Measurement Week Interviews: Margot Sinclair Savell
flickr user Randen Pedersen under CC BY Last week was AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos...
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Measurement Week Interviews: Mark Stouse
flickr user HeavyWeightGeek under CC BY Last week was AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos...
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AMEC North America Kick-off with #PRMeasure Chat
Word cloud image created from the chat content This week is the third annual AMEC (International Association for Measurement and Evaluation of Communication) measurement week here in North America—as...
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Setting Measurable Objectives: Key to Proving PR Value
As you’ve probably heard, this week is PR measurement week, part of AMEC Measurement Month. TIP: If you’re interested but not sure you’ll be able to attend one of the live webinars this week, go ahead...
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PR Measurement: Beyond Vanity Metrics
http://claringtonwatchdog.blogspot.com/2008/05/efw-business-case-rubbish.html “Sometimes just putting out basic metrics can actually hurt your measurement program and not help management see the true...
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How to Use the New AMEC Measurement Framework—A Practical Session
For this webinar, guest experts Richard Bagnall and Giles Peddy joined us from across the pond while AMEC North American Co-chair (and BurrellesLuce CMO) Johna Burke moderated. Richard took pole...
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Text and Image: PR Power Punch
More and more social networks are adding image recognition to their toolkits. Is this a hot new trend in measurement or have we seen it before? That’s how this AMEC measurement week webinar was...
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PR Can Speak ROI With Marketing: Be Bold!
AMEC measurement week here in the U.S. may be in our rearview mirror, but the webinar series recaps continue. AMEC North American Co-chair Jeni Lee Chapman was joined by Aron Galonsky, Managing...
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